When it comes to online reputation management (ORM) there's no doubt the strong role PPC can play if you need something quick to address a problem.
SEOs really have to understand online PR to be truly effective at link building. But PR is a whole different discipline...
Though good PR is valuable to any client, it doesn't necessarily include links. When that's the case, here are 14 things to focus on for maximizing the benefits of coverage.
Industry experts have cited unfamiliarity and a lack of standards as reasons why marketers routinely ignore SEO when making their budgets, as tech PR agency Hotwire found out in a new study.
Despite Google's stance against "links intended to manipulate a site's ranking," link building is a natural, non-manipulative part of creating content, PR and digital marketing in general.
Despite the debates on the value of link-building, it's still a practice that can work well if executed correctly. The same can be said of guest blogging and infographics.
There seems to be some strange sort of courting ritual going on - could SEO and PR mate successfully and have viable offspring? Or will one eliminate the other and emerge dominant in digital marketing?