Said to gear up competition with Amazon, Google's Buy button is reportedly a few weeks from its launch. Will it be a beneficial addition to your shopping campaigns?
Here are some easy steps to take that don't require significant coding expertise or investment in costly feed management and optimization tools.
If you’re down for a little spring cleaning this season, something you could be optimizing right now are your Google Shopping Campaigns.
Retailers are running out of time to switch to Google Shopping Campaigns. Follow this timeline to ensure your campaign is built out and tested before the August deadline, and follow these steps for a smooth transition to Shopping Campaigns.
Google Shopping Campaigns will soon replace the Google Shopping Product Ad format. Here are some helpful transition tips on inventory format, campaign structure, and tools to get you ready as quickly and smoothly as possible.
Google AdWords announced today that by the end of August 2014, regular Product Listing Ads (PLA) campaigns will be going away in favor of "Shopping" campaigns. AdWords is asking all PLA advertisers to upgrade before campaigns are auto-upgraded.
All online merchants now have access to Shopping campaigns, Google's Product Listing Ads program, which has been in beta since October. Shopping campaigns allow advertisers to see more product data within AdWords, among other structural changes.
Google Shopping's latest campaigns structure changes the already significant paid Product Ads on Google Shopping completely. Google Product Listing Ad (PLA) structure and management is changing fundamentally. Are you ready?
Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October 2012. Marin set out to uncover its progress in the retail space in 2013, including rate of adoption, advertising spend, click-through rate and more.