You poured data into a pivot table. Now what? Make them smarter. Here's how to use Summarizing Data and Calculated Fields in order to get a different perspective on your marketing data through the pivot table function.
AdWords Scripts allows users to work directly with Google AdWords API and pull data in Google Spreadsheets or other data housing software. Here are a couple of easy ways AdWords Scripts can be used to streamline your optimization process.
Don’t just pull numbers. Author insights. How? Compare trends rather than just differences; analyze data significance before drawing conclusions; go deep with segmentation: correlatate trends with business impact; and make insights actionable.
Looking to train an SEO from scratch? This plan covers the key subjects and essential tools SEOs need to learn to use to ensure they become an effective team member. Here’s how to squeeze it all into a week of morning and afternoon sessions.
Sorry to break everyone's Utopian social media bubble, but measuring ROI for social media efforts isn't terribly difficult. And despite what anyone says, it's all about the money.
Okay once again Search Engine Land is allowing a guest poster write an article against bid management programs, but at least this ... read more