One of the highest performance-driving factors will be effective location targeting. That's not just geotargeting, but a holistic location strategy, including things like ad copy and tangible calls to action like phone calls and directions.
Less than a month after Wallet's official release, Google is expanding core features. The three key elements are the automatic rewards features (loyalty cards/points), expanded and exclusive offers, and partnerships with several major merchants.
Google Lat Long Blog announced Google Maps and Google Earth teaming up to provide User Reviews and refinement by Neighborhood in local ... read more