The majority of search engine users are not OK with tracking used to personalize search results or offer targeted advertisements, though satisfaction with the results offered is at an all-time high. It seems user education is in order.
If you don't speak the consumer's language, how will they ever find you?
According to a survey by the Pew Research Center’s Internet & American Life Project conducted in April 2009, the share of online ... read more
The Pew Internet & American Life Project has just released a new report which has found that 48% of Internet users have ... read more
The internet is second only to television as a source of science information for most Americans, according to a new study from the Pew Internet & American Life Project in collaboration with the Exploratorium.
New research from Pew Internet & American Life tracking surveys and consumer behavior trends from the comScore Media Metrix consumer panel show ... read more