Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2014 were nothing short of tumultuous for the search industry. And as the voice and face of Google, Matt Cutts felt the wrath of angry webmasters and marketers.
If you are doing a backlink audit and trying to remove or disavow unnatural links, this article should help you when it comes to making decisions about links from directories.
Less than a month after announcing a significant update to its algorithm targeting spammy queries such as payday loans, Google's Distinguished Engineer Matt Cutts announced yesterday at SMX Advanced that another update will launch this week.
It's official. Panda 4.0 has officially hit the Google search results. Google and Matt Cutts have confirmed Panda 4.0 began rolling out yesterday, and it has caused some waves in the search results along with an update targeting spammy queries.
Over the weekend Google released an update to their algorithm most commonly referred to as the "payday loans update." Google said it is "the next generation of an algorithm that originally rolled out last summer for very spammy queries."
While sitewide links can be unnatural, they can also be really good links! Here's how you can evaluate sitewide links pointing to your site and determine whether it's a good link or if you should try to remove or disavow these links.
If you have a website that has been spamming for years, and you're now attempting to clean it up to get back in Google’s good graces, you'll find it more difficult, or maybe impossible, to get back into Google's search results.
Google rolled out several algorithmic updates and other significant changes, and there was much discussion around penalties and disavowing links. Through it all, links remain incredibly important, and link building won't be going away any time soon.
Google's head of webspam gave a presentation packed with information for webmasters for his second day keynote at Pubcon Las Vegas 2013. Cutts talked Google's spam strategy, PageRank, rich snippets, authorship, negative SEO and more.
Voucher sites and car classifieds websites were among the industries hit hardest by Google's Panda updates. But some sites have snatched recoveries from the jaws of Panda and have now seen traffic return – and even grow. Here's how they did it.