paid search.
Impressive Quarter for InfoSpace
Infospace had an impressive Q4 with their profits almost doubling. Accoding to recent company filings. Here are some highlights: Infospace fourth-quarter net…
Local Ads Spend Online To Rise; Paid Search Nearly 10 Percent Of It
Local Online Ad Spend to Rise 46 Percent in ’05 from ClickZ summarizes a Borrell Associates report on 210 US media markets…
Google CEO Schmidt To Speak At MSN Advertiser Summit
Last year, some jaws were dropping over MSN inviting competitor Yahoo’s CEO Terry Semel to speak to its major advertisers. Time for…
SEO Versus SE Ads
When I do my introductory talk about search marketing at our Search Engine Strategies shows, I explain that search marketing it is…
Search Advertising: Strong Growth Ahead
After a dry spell of several years, online advertising rebounded sharply in 2004, with paid search ads leading the way with a…
2005 Ad Spend To Rise 30 Percent; Search In 2004 Ranked Third
A Deutsche Bank/MediaPost survey predicts ad spend will increase 30 percent in 2005. Looking back at 2004, 42 percent of ad spend…
NYT On Google Ad Copy Policies – Overture Barely Gets A Mention
Advertisers on Google Are Told to Keep It Proper from the New York Times looks at how it’s not anything goes with…
Former Enron CEO Using Paid Search Listings
Here’s another use of paid listings by the legal industry. AP is running a story today about how the legal team of…
Web Search Into Consumer Search & Other Reflections
In today’s SearchDay article Looking Back, Looking Ahead: Developments With Consumer Search, I review some major developments I saw in search during…
Search Engine Advertising
This page formerly offered a compilation of articles from Search Engine Watch and across the web that covered the topic of search…