In today’s SearchDay article Looking Back, Looking Ahead: Developments With Consumer Search, I
review some major developments I saw in search during 2004 and try some looking forward into 2005.
In particular, I think this year will be one of web search morphing into consumer search, where major search companies offer a robust range of ways to search for
information in specialized areas.
In the article, I also reflect on:
- How legal issues will continue to impact the maturing search industry.
- How personal search has erupted as a significant new force for change.
- How vertical search features will continue to usurp general web searching.
- Why search marketers need more support from search engines.
- Why everyone should understand search doesn’t mean just paid search and that contextual isn’t search at all.