paid search.
Phil Bradley Our New Searching Correspondent; Jennifer Slegg Picks Up Paid Search Coverage
Search Engine Watch has always had two main audiences: search marketers and searchers. We want marketers to understand how to reach an…
The Value of Branded vs. Non-Branded Search Terms
New research suggests that branded search terms offer the highest conversion rates, but that non-branded terms, when used properly, can significantly impact…
5% Of Search Results Lead To “Dangerous Sites”
Andy Beal reports on a Wall Street Journal article that claims 9% of paid search ads lead to “dangerous sites.” Three-percent of…
Clear Channel Radio Signs Exclusive Deal With Google to Provide Search And Ads
Niall Kennedy informed me of a Reuters report that Clear Channel Communications has signed a deal for Google to provide search, paid…
The Future Of AdWords For TV?
No, it’s not search. No, Google’s not connected or even rumored to be involved with this company. But See Spot Run from…
RPA Awarded By Both Google & Yahoo For Paid Search Innovation
AdWeek reports that ad agency, RPA, has been awarded awards from both Google and Yahoo for paid search innovation early this month.…
AOL Leads in Online Conversions; Google Falls in Last
WebSideStory conducted a new study that revealed Conversion Rates for Each Major Search Engine. For the month of January, AOL lead the…
Search Spend Was Up Last Quarter
New online spending stats from a Deutsche Bank survey of 60 media executives found that last quarter (Oct-Dec. 2005), 65 percent said…
Search Engines As Leeches, The Difference Between Paid & Free Listings & Keyword Price Rises
Jakob Nielsen’s just posted a Search Engines as Leeches on the Web article that makes a good point, don’t be too search…
Rashtchy: Global Search Market to Grow 41% in 2006 and 31% in 2007
Clickz writer Kevin Newcomb has a fact-filled article summarizing numbers and estimates from two new Piper Jaffray notes about the Internet and…