paid search.
Advertisers Offer Google Kudos for Allowing Separate Bidding
Christine Blank’s article: Agencies Like Bidding Separately for Google Content, offers kudos from advertisers to Google for giving them more flexibility and…
Microsoft Said Leading The Race For Part Of AOL
Many Suitors, and Pitfalls, as AOL Seeks a Partner from the New York Times says Microsoft is now the "front runner" in…
Web Site Measurement Hacks
Measuring the results of a search marketing campaign is a critical activity, but it’s one that can be difficult or painful, especially…
Web Analytics, Demystified
Measurement is a crucial part of a successful search marketing campaign, but understanding and using web analytics tools can be daunting. A…
Paid Search Helps the Smithsonian Institution Increase Revenues
One of the best things about living in the DC area is taking advantage of ALL that the Smithsonian Institution has to…
Don’t Hate Search
I Hate Search from David Cohen at ClickZ posits the self-admitted conspiracy idea that if search engines made free listings better, then…
SEO Big With Small & Medium Sized Businesses
No Guesswork Here: Web Sites Work For SMBs at InternetNews.com has a few search stat tidbits worth noting. A survey has found…
Yahoo Testing Mobile Search Ads In Japan & Britain
Bloomberg News reports that Yahoo is testing paid ads on search result pages delivered to mobile phones and devices in Japan while…
SEO Still A Low Priority for Many Marketers When Compared with Paid Search
A brief Media Daily article titled: Marketers Slow To Embrace Optimization, Say Search Experts, reports on a panel of heavy hitters that…
A Snapshot of the Search Marketing Industry
A new study by Jupiter Research and iProspect looks at several aspects of the search marketing industry, and draws some interesting conclusions…