paid search.
Search Ad Spending Could Hit $19.51 Billion in 2012 [Report]
Led by Google and aided by the Summer Olympics and national elections, search ad spending will grow 27 percent to $19.51 billion…
Paid Search Ads Bring Big In-Store Results [Study]
A two-year study has found that for every $1 of ecommerce revenue generated from paid search, retailers could expect another $6 of…
Mobile Shopping Doubled Over 2011 Holiday Season: IBM, Marin Software
Holiday shopping statistics from IBM show a YoY doubling of both online sessions and sales on retail sites from mobile devices in…
Kantar Media Reports Paid Search Spend Tumbled in 2011 [Study]
Despite strong growth in display advertising for the first nine months of 2011, a tumbling market for paid search dragged overall Internet…
Google Flight Information Gains Prominence in Search Results
Flight Search is now integrated in flight-related query results on Google.com. Appearing between the paid search box and organic results, the Flight…
SEO Plug-in Helps Bloggers Optimize Content
Eightfold Logic Inc. has released a WordPress plug-in that utilizes InboundWriter’s search and social intelligence to help writers optimize content to increase…
Should SEOs Prepare for the End of Google as We Know It?
Despite all of the teeth-gnashing and wailing, Google can do exactly what it likes. It’s their search engine and it’s the biggest…
25 Tips For Giving Your PPC Campaigns a Boost
Paid search or PPC advertising can yield substantial returns on investment, but also needs careful control to keep budgets in check. Consider…
Integrating SEO & PPC: 3 Areas to Explore
We're headed toward a more "organic" paid search experience. It’s in the best financial interests of Google to move click share towards…
Baidu Launches International Marketing Efforts
Dominant Chinese search engine Baidu quietly launched more of its international efforts with the help of a Singapore-based partner and their new…