PageRank.
How and When to Use 301 Redirects vs. Canonical
This post will focus on the two main methods of managing the redirection of a single page on your website – the…
Small Business SEO Tactics: Risk vs. Security
SEO is currently in a "flight to quality". This is what most columnists and bloggers mean by the "new" SEO. Sure, it's…
What Does Google’s Link Schemes Update Mean for Guest Posting?
Google's new stance on guest posts tells us what we already know about creating good content. We have to play it smart.…
Link Building A-Z Guide – Definitions & Terms
For search engine optimization newbies (including people who are both learning about building links and clients who seek link services), this helpful…
The Ultimate Platform Migration and Redirection Plan for SEO
If you're tasked with migrating a website and want to retain value of all your top performing pages, you need to know…
Google Revises Link Scheme Definitions: Guest Posts, Press Releases, Advertorials Can Hurt Rankings
Google has updated its guidelines to warn webmasters against advertorials with links that pass PageRank. Also, heavily optimized anchor text used in…
3 SEO Methods to Repurpose Great Content
By reposting off-site publications on your website using either of those three methods, you are able to repurpose awesome articles and put…
Google, Social & Content Marketing: Can We Quantify Quality & Qualify Quantity?
Google uses many quality indicators – inbound links, social signals, authority, PageRank, etc. – to determine the relevancy of a web page…
Ripoff Report Launches Verified, a New Program to Shield Businesses From Negative Reviews
Ripoff Report, one of the most popular review sites for posting customer complaints, has launched "Ripoff Report Verified." The new program gives…
Matt Cutts on Multiple Domain Names: Avoid Massive Cross-Linking Schemes
If you have multiple domains, should you link them altogether, or will this look spammy? Google's Matt Cutts says to keep everything…