By now, every SEO worth his or her salt knows that exchanging money for links is an absolute no-no in Google's eyes. Apparently, Hotels.com didn't get the memo.
Welcome to the years of paid links. link bait, Caffeine, Google bombs, and page speed as a ranking factor. By this point, Google's Matt Cutts had plenty important things to teach us all about the evolving landscape of search and SEO.
The next time someone tries to tell you that SEO is dead or that SEO is completely changed, just ignore all of that chatter. SEO is going to be here for the foreseeable future because it still produces an excellent ROI and improves user experience.
Marketers should focus their energies on these key tactics in 2014: improving brand/domain authority; making websites mobile-friendly; correcting any inaccuracies in Foursquare; and fixing location information on local/map sites.
For search engine optimization newbies (including people who are both learning about building links and clients who seek link services), this helpful glossary will help define some of the more common link building terminology, from A to Z.
No matter how nimble your organization may be, Penguin 2.0 is a perfect chance to re-evaluate your tactics. More organic and integrated strategies are slowly becoming the most effective, reliable ways to increase a brand's long-term popularity.
Links still matter today for the same reasons that they have always mattered: they send traffic by making connections. Yes, they are still a large part of ranking, but depending on search engines as the only route to your site is a bad idea.
Whether you’re making SEO sales pitches to startups or Fortune 100 companies, there are three things that can help you successfully win new SEO business. Keep it simple, have a plan, and be passionate about what you do. Here’s how to do it.
With so many variables, it’s hard to devise tests that show an effect on individual ranking factors on Google and other search engines. Here are some metrics you can use, and suggestions and warnings for setting up a successful algorithm test.
Google’s Panda algorithm is an enigma, a paradox. On one hand, it has devastated many web-based businesses. That is not a trivial ... read more