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Mastering Yahoo Panama
When Yahoo Panama launched in the U.S., some Wall St. analysts practically cheered at the arrival of the much anticipated but oft-delayed…
Search Engine Strategies Updates
As many of you know, Search Engine Strategies San Jose is just a week away. Everyone who’s ready for an intense week…
Google Offers More Click Fraud Data
The amount of click fraud detected by Google remains in single-digit percentages of total clicks, and the amount that slips through to…
Compare & Contrast: Search Ad Program Strategies
Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to use effectively.…
Contextual Ads: Vital to a Search Marketing Campaign?
Are you bidding on keywords through Overture's Precision Match, Google's AdWords or another pay-for-placement service? If so, you're eligible to participate in…
Paid Placement Alternatives to Overture and Google
In an online advertising world dominated by 900-pound gorillas Overture and Google AdWords, what do second-tier pay-for-placement engines such as Ah-Ha, FindWhat…