What are the most misunderstood site design and layout techniques that could be killing your website?
Much may have changed through the years in SEO, however the importance of the title tag can't be overstressed. Here's how to create title tags that state who you are, what you do, why anyone should bother to click, and why Google should care.
Google's Matt Cutts and Bing's Duane Forrester have weighed in on the topic of why older domains that have had success in the past are being overtaken by newer domains today. Here's their advice on what you can do to keep your website viable.
Is a free web design or blog template right for you? Or do your business goals demand a custom website design and professional specialists for certain aspects? These 12 factors will help you determine whether free or paid is the right route for you.
Google’s Matt Cutts has announced the first official update to January’s Page Layout algorithm, designed to reward sites with content, rather than ads, above the fold. Less than 0.7 percent of English language queries will be affected.
A new version of Google’s human rater handbook has hit the web. The 161-page General Guidelines document, version 3.27 dated June 22, 2012, is largely unchanged from last year, but has added a section instructing reviewers how to rate page quality.
Is your website ad heavy? You may be in trouble. Google has announced a new algorithm tweak that will lower the rankings of websites that Google determines is providing a bad user experience – a move Google hinted was in the works in November.
A new search results page layout for places queries adds significant benefits for users, but poses a real threat to marketers. Google has added a large, graphic display on the right side of SERPs for restaurant, museum, and other local queries.
Some best practices and a guide on how to execute an A/B split serve landing page test.
Analytics & ROI columnist Eric Enge explores the subtle differences in the latest version of Google's metrics tool.