Organic Search Traffic
Instead of screaming their messages at customers, marketers can benefit from the more subtle, understated organic search, which is driven by long tail keywords.
Consider these solutions for optimizing SEO, if your site consistently struggles to rank for targeted searches in spite of all other efforts to comply with Google's algorithms.
This analysis of data from six research studies represents the current scope of the digital marketing industry. Use these insights to build effective and profitable campaigns.
Because there's so much seasonality in search, this columnist prefers long-term analytics when it comes to organic traffic based on location, demographic and device, as well as organic 404s.
Whether you’re managing a campaign yourself, or you’ve hired an SEO professional, ask these 7 questions to determine if your campaign is on the right track.
Increased awareness of both types of traffic and various algorithm updates have factored into the increased convergence of organic and paid search traffic.
SEO red flags can be hard to spot initially, but if you know what to look for, you should have no problem detecting them and taking corrective action immediately.
So you have a site, now what? One of the first things you need to do is drive traffic to it, but how?
By now, every SEO worth his or her salt knows that exchanging money for links is an absolute no-no in Google's eyes. Apparently, Hotels.com didn't get the memo.
The secret to getting the most success out of your initiatives typically lies in accessing the biggest hammer in your marketing tool bag, analytics!