Optify
My Company Just Died; Now What? Here’s How to Take Care of Business
An overwhelming 75 percent of startup companies fail. Facing such an abrupt death is scary and challenging, but you still need to take care of several things: your employees, vendors, partners, assets, customers, the media, and yourself.
How to Build Your Search Marketing Agency for the Future
As more companies enter the digital age and look to generate demand for their products and services, the need for digital marketing services is growing exponentially. Here are seven things every agency should consider to ensure future success.
Google, I Think I Love You … So What Am I So Afraid Of?
What if Google someday decides it no longer loves your site? It stops sending traffic your way, drops your rankings, blocks access to more information and data, and charges you for what we’re getting for free? Here are five tips to diversify.
Twitter Ads: Are You Wasting Money on Mobile?
A recent desktop vs. mobile device experiment revealed that targeting mobile devices results in a 60% lower conversion rate and a 160% increase in cost per acquisition. Check out the layout, data, and results from the device targeting experiment.
How a Preview Image Increased a Landing Page’s Conversion Rate by 359%
Using Google’s new “Google Experiments” for A/B testing confirmed a hypothesis that a landing page with a preview image will have a higher conversion rate than a landing page without the preview image. Here’s how you can conduct your own test.
Why Paid Search for B2B Companies is Dead (or Dying)
PPC of late has trended down on all questions related to effectiveness, budget and usage, and trended up on likelihood to be discontinued, decreased, or outsourced. Here’s why B2B marketers are redirecting budgets to other, more profitable venues.
8 Rules of A/B Testing – The Art in Marketing Science
Data will tell you the right answer. If you can’t find data somewhere, you should run a test, collect the data, and let it tell you what’s right. A/B testing is one of the core marketing arts a marketer should master and practice.
Enterprise SEO Update: Rosetta, Covario, Optify & More
Rosetta releases an analysis of client and competitor sites post-Google Penguin; Covario announces acquisition of Top Local Search; Optify gets into enterprise email marketing; and the latest news from Forrester, Acquisio, BrightEdge, and Conductor.
Optify Adds Optimized Landing Pages and Social Sharing
New Optify features allow users to create five types of custom optimized landing pages and enable one-click social sharing, to better share, promote and measure ROI on campaigns across social channels and the real-time web.
Optify Announces Partner Program for Agencies
Online marketing software and services provider Optify just announced a program for agencies to sell directly to clients. They will offer training, support, and account management to Partner clients.
