Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs [Best of SEW 2010 #7”
Real-time search has introduced new experiences to standard search. Are these new result types causing a shift in user behavior? This Explido/Search Engine Watch eye-tracking study analyzes the SERPs and search engines by the numbers.
A new study shows that the real time results in Google are overlooked by most users. Will Bing rule as a real time search engine, or does Google have another trick up their sleeve?