Split testing is a powerful way to trial two or more options for an element of your campaign and be reasonably confident that the results are accurate. For best results, your account needs to be built with these principles in mind from the start.
For a long time English has reigned as the most commonly used language of the Internet. But it only represents just over a quarter of total usage. Here’s why going multilingual should be a central priority for mobile search strategies.
Google has updated their search algorithm with a freshness tweak to bring back the most recent results on queries on hot topics (e.g., news, sports) or recurring events. It is expected to affect about 35 percent of searches.