off page factors
In addition, Searchmetrics’ 2014 SEO Ranking Factors and Rank Correlations report finds the quantity and quality of backlinks remain critical.
Once you grok the basic Google concept (a win for the searcher is a win for Google), AdWords becomes not easy, but simple. Write ads and create landing pages and websites that serve your prospects’ first and your business second.
Ask.com and Quixey, "the search engine for apps" have announced a deal which aims to bridge the gap between the app economy and the web. Ask.com now displays apps in the natural search results for any app-specific search.
Google is a complicated “piece” of software that is being updated constantly, with each update theoretically bringing new fixes and improvements. But Google is still cluttered with spam and relying on outdated ranking techniques. Can Google evolve?
Google’s Penguin update targeted sites with an unnatural link profile – those with a majority of their links coming from low quality sites along with overly-optimized anchor text. Here’s how site owners can diagnose if they were hit and why.
This qualitative piece of research compiles a range of responses to a series of open questions, set to a group of contributors. Definitely worth a read for those experienced in SEO but seeking a little inspiration, reassurance, or re-invigoration.