Though Google hasn't explicitly said how repeated spam violators will be punished, the company said multiple violations "may make a successful reconsideration process more difficult to achieve."
Searchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on content over keywords.
Things like social shares, third-party reviews and Nofollow links are just as valuable as traditional links, but don't carry the same risk of penalty or the stigma of "link building."
Unless the webmaster is lazy or chooses not to keep information up-to-date for whatever reason, 404 fixing is the link-building strategy with the highest success rate.
If a client’s website isn’t ranking as well as it should be after 90 to 120 days of work, the issue could be the backlinks.
Introducing the universal SEO QA checklist, especially designed to be used by anyone on the team from IT to an admin to the SEOs.
If you've been hit by Penguin, do you need to remove all your unnatural links, or is it enough to use Google's disavow tool?
There’s a lot of bad information floating around the Web pertaining to link-building. Even on the official Google webmaster forums. You owe it to yourself to read and understand the link scheme section of the webmaster guidelines.
Nofollow links can be great for traffic, but are they leading us down a dangerous path where we can't trust anything we read online?
Google has once again updated its guidelines to cite low-quality guest posts as a form of thin or unoriginal content. How can you make sure your links are safe?