A new study from the IAB shows that search marketers should consider a combination of both app and mobile Web usage in order to reach the most consumers.
With significant Web traffic coming from mobile devices, companies can't afford to ignore the mobile Web, according to SimilarWeb.
Mobile devices – and the apps contained within them – are increasingly "always on." This presents a perfect opportunity for advertisers to drive meaningful engagement where messages are an integrated and seamless part of the user experience.
Where are the biggest gaps in mobile opportunity for online advertisers? Yahoo and Kenshoo teamed up for a survey that analyzed just that, and found that while most advertisers know the mobile experience is key, less than half optimize for it.
Visitor behavior on mobile devices is often different than on the desktop. Learn which mobile metrics matter for mobile websites, how to discern visitor behavior through segmentation, how to properly set up analytics, and avoid common pitfalls.
Are your landing pages optimized for smartphones and tablets? Leverage this list of tools and tips to make mobile-friendly a reality! Learn how to boost conversion, improve PPC quality scores, and provide a better user experience.
In the first quarter of 2012, mobile rich media ads containing video had an average of 35 percent higher engagement rates. The users who decided to expand these mobile ads spent a total of 20 seconds within the advertisement, according to new study.
Mobile marketing is becoming more competitive and to increase app visibility, brands with a mobile strategy should strongly consider implementing optimization strategies for ranking and maintaining a user-base through social media.
Mobile local monetization, mobile deals, the future of check-ins, mobile payments, mobile social sharing, voice search, and more! Here is some forward looking speculation on what we can expect in the exploding mobile and local market in 2012.
Google and optimized mobile websites win by way of more traffic and searches. The latter slowly happens with the reinforcement of the quality of the mobile web. As more mobile sites are built, guess who will want to index and make sense of it all.