mobile search.
Yelp Earnings Report Shows Strength In Mobile Search
Though the value of Yelp's shares continue to decline, the company is becoming a stronger player in mobile search, as demonstrated by its 22 percent growth in mobile…
Mobile Local Search: An Untapped Goldmine
Many marketers still don't have mobile search down, despite the fact that it's surpassed desktop search with no signs of slowing down.
Bing Delivers Clicks Against 99 Percent of Yahoo Desktop Traffic
Microsoft and Yahoo have rekindled their partnership, which was rumored to be faltering. However, new data from Bing, which also delivers 90…
Five Ways to Glean Important Insights From GWT’s New Search Analytics Report
A new report from Search Console, formerly known as Google Webmaster Tools, will give marketers a better sense of how users interact…
Bing to Follow In Mobilegeddon’s Footsteps
In the next few months, Bing will alter its algorithm to make mobile-friendliness more of a ranking factor, though relevant sites that…
NPR and Shazam Early Adopters of Google’s App Voice Search Feature
Google Now is expanding its voice search capabilities to third-party apps. Users can now launch and search within apps by saying "OK…
Mobile Is Local: Quick Wins and Fast Fails
In her session at ClickZ Live New York, Jori Ford detailed how to master the mobile-local search space.
Let’s Talk Mobile, Shall We? [#CZLNY]
Search marketers need to go hard with mobile - or go home. And in the ever-evolving world of mobile paid search, phone…
Google Confirms Intentions for Mobile Search – What Now?
There has been a lot of speculation recently about Google’s intentions with mobile search. But Google’s recent announcement on Webmaster Central answered…
seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks
Search engine optimization - and where a website appears in search results - can have a significant impact on click-through rate (CTR),…
Mobile Ad Revenues Soar as Search and Directories Flatten Out
The IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising…
[#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future
Keynote speaker John Gagnon says that turning up first in mobile search is more important than ever before, and businesses that want…
Google Testing “Not Mobile-Friendly” Icons
The tech giant is testing the new icons in its mobile search results.
3 Must-Know Findings About Cross-Channel Attribution
While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots…
AdWords Will Drop 2nd Line of Ad Text for Ad Extensions on Mobile
Google says showing ad extensions in more prominent locations will give consumers easier access to information about businesses and will improve mobile…
2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search
A recent report by the Interactive Advertising Bureau and IHS show mobile ad revenue nearly doubled in 2013 from 2012, with mobile…
Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now
When dealing with Panda attacks, it’s extremely important to understand user engagement from both a desktop and mobile standpoint. Webmasters need to…
3 Tests to Determine if Mobile Ads are Right for Your Online Store
Mobile is big, and getting bigger. But are mobile search ads a good investment for your site? Ask these questions to help…
2 New Google Mobile Search Tests: Larger Titles & Info Cards
Google has made some changes to how they are displaying mobile search results, and if you're ranking number one for your queries…
ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother’s Day
With Mother's Day right around the corner, AdGooroo wanted to examine the paid search landscape to see who the leaders were in…
Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]
Where are the biggest gaps in mobile opportunity for online advertisers? Yahoo and Kenshoo teamed up for a survey that analyzed just…
Google Faces New Mobile Search Monopoly Antitrust Lawsuit
A law firm filed the lawsuit on behalf of two Android smartphone users who alleged that Google "illegally monopolized" the Internet and…
3 Ways Google’s New Keyword Planner Brings Sexy Back to AdWords
Here are three ways to use the latest Google Keyword Planner features to make your AdWords management more receptive to user context…
Yahoo Wants Google’s Spot as the Default iOS Search Engine
Will we see Apple switch its default search engine from Google to Yahoo? That's the scenario Yahoo CEO Marissa Mayer is looking…
Search Ad Revenues Hit $18.4 Billion in 2013 [Report]
Search ad revenues continued to rise in 2013. The record-breaking revenues last year totaled $18.4 billion, accounting for 43 percent of all…
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