mobile search.
Google’s recent SERP changes and tests: everything you need to know
Over the past couple of weeks, Google has been spotted introducing some interesting changes to the look and layout of its search…
How mobile has changed our present and future search behaviour
Well, first thing’s first. Mobile search isn’t mobile.
Why are SEOs slow to implement Accelerated Mobile Pages?
It’s been just over two months since Google launched Accelerated Mobile Pages (AMP), its super-fast brand of mobile webpages running on an…
The rise of ‘Micro-Moments’ and how to optimise for ‘near me’ search queries
Let’s look at a top level overview and then explore a few ideas around how to optimise for 'near me' micro-moments.
How to get the most out of Yahoo Gemini
Here's why search marketers that are currently refining campaign strategies in anticipation of the upcoming holiday shopping season should consider using Yahoo's…
What mobile users really want from a business’s website
Today's consumers expect a responsive and user-friendly mobile website. Does your brand's mobile site offer an engaging user experience?
Halloween Tricks and Treats for Digital Marketers
The holiday shopping season is the most significant time of year for digital marketers, starting with Halloween. Consider these insights and optimize…
Spotlight On: Marriott’s Director of Global Search, Alexander Edlund
Marriott's director of global search points out that while many struggle with "the cross-device enigma," search marketers have an advantage, already knowing…
Google Gets Tough on Mobile App Interstitials
Google says that sites using intrusive app download interstitials will find it harder to rank in mobile searches from November.
Facebook Forks Out S**tloads to Disrupt Digital Assistants
Facebook debuted a digital assistant, M, that mixes artificial intelligence with human hands. Could M be the definitive digital assistant, or is…