Bing Ads is in line with Google AdWords, now that Microsoft's search engine has added smartphones to the device-targeting changes made this past fall.
The impending release of the Apple Watch means that marketers should get ready for the rise of wearables by optimizing voice search and embracing geo-location capabilities.
At his SES London keynote, Google's Ian Carrington discussed the evolution of digital marketing, which has become synonymous with mobile.
To allow users to search the same way they communicate, Bing upgraded its search engine to recognize emojis.
The tech giant is testing the new icons in its mobile search results.
Bing has revealed new additions to improve its image search, including tablet optimization, responsive design, and "mini-headers."
After announcing it would make changes to targeting functionality, Bing has begun migrating to unified device targeting based on simplicity, efficiency and control.
Bing Ads' updates to its location targeting tools will help advertisers refine and define their geo-targeting for PPC.
The tool will allow users to search for keywords in posts they are "in the audience for" on Facebook, the social network says.
Yahoo and Bing are reportedly testing out changes to search functionality that make results more "card-like" and move top navigation below the search results box.