To keep up with the progressive evolution of the search engine ecosystem, selecting an efficient SEO rank tracking platform is essential.
Search engine optimization - and where a website appears in search results - can have a significant impact on click-through rate (CTR), especially for mobile search.
The Search Agency (TSA) analyzed how top restaurants and catering businesses fared against its mobile SEO criteria in its latest "mobile experience scorecard" report.
Recently, both Bing and Google announced some changes to mobile advertising that you need to be aware of and react to within your PPC campaigns.
Advertisers who want to understand the role of different devices leading to conversions are able to do it with Facebook’s new cross-device reporting tool.
RKG released its digital marketing report for Q2 2014 and found organic traffic comprised 31 percent of all website visits in Q2, and mobile traffic grew to make up 34 percent of those visits. Meanwhile, 42 percent of social visits came from mobile.
Some organizations may continue to view mobile as an "add-on" or supplementary effort. However, those who embrace the shift in behavior and deliver what their customers want and need to make a purchase decision will likely be the ultimate winners.
Device targeting on Bing Ads is getting a big overhaul. The goal is to bring Bing Ads in line with what Google AdWords, with the ability to target specific devices – desktop, tablet, and smartphone. The changes will rollout over the next year.
Consumers expect to have access to the same content regardless of device. Meeting this expectation can result in better brand perception and increased sales, while failing to meet this expectation can result in just the opposite.
Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Here's how to establish your own mobile performance benchmarks when compared to desktop so you can identify and fix common issues.