Microsoft.
Microsoft, Yahoo, AOL Band Together for Display Ad Yard Sale
Microsoft, Yahoo, and AOL formed a consortium to sell second-tier ad inventory for each other in a bid to dethrone Google and…
Bing Adds Adaptive Search, Customized by Your Search History
Bing announced a new solution to returning more relevant results to its users through personalization. Called Adaptive Search, Bing will keep a…
Bing Pwns Google with New Search Results: You’re Evil Whiners
A couple of fun search results appeared on Bing for a brief period Friday to fuel the fire between Microsoft’s search engine…
Google Prompts Iranian Users to Re-Secure Their Gmail Accounts
After certificate verification authority DigiNotar of the Netherlands was compromised, Iranian Gmail users became vulnerable to phishing, spying, and other cyber-attacks. Google…
Android Patent Wars Continue, Ice Cream Sandwich Coming Soon
HTC is suing Apple with patents transferred from Google as a defense against Apple's lawsuit. Meanwhile, Acer and Viewsonic have signed patent…
Microsoft Updates Ad Policies on Relevance & Quality
Microsoft adCenter has updated their terms of service for relevance and quality. The update clarifies policies on deceptive ads and hinders direct…
Twitter & Bing Renew Deal, Tweet Their BFF Status Together
Bing has confirmed they have extended their deal with Twitter, as revealed yesterday on Twitter. Bing Director Stefan Weitz told Search Engine…
Advanced PPC Optimization Tips for adCenter: Bidding by Match Type
Thoughtful match type bidding can help you immediately realize performance gains by maximizing volume and lowering your costs per click. Here’s a…
How to Strategically Analyze Your Competition’s PPC Campaigns
Analyzing your competitor's PPC ads is a great way to extract data about how their company influences conversions. It's also a way…
LinkedIn Tweaks Their Experimental Social Ads
LinkedIn has been experimenting with new social ad formats that tell users when members of their network follow a given advertiser. Unlike…