Microsoft.
Advanced PPC Optimization Tips for adCenter: Bidding by Match Type
Thoughtful match type bidding can help you immediately realize performance gains by maximizing volume and lowering your costs per click. Here’s a guide to explicit vs. implicit bidding,…
FTC Investigation Narrows In on Specific Google Practices
The FTC antitrust probe examining Google has moved past the initial stages. The investigation will now seek evidence to back specific claims…
How to Make Sure Check-Ins Don’t Check Out: Five Location-Based Marketing Tips
Planning and learning about the different platforms, options, and dynamics will determine success in the LBM world. As location-aware apps multiply like…
Searchable Bing Mall Maps Go Mobile
Bing has expanded their mobile search experience for iPhones, Android, and Blackberry by adding mall maps and map search for 148 malls…
Patent Absurdity? Google, Microsoft in War of Words Over Android ‘Patent Attacks’
Google condemned "a hostile, organized campaign” being waged through “bogus patents” against Android by Microsoft, Oracle, and Apple. Unfortunately for them, Microsoft…
Chrome 13 With Instant Pages Launches & How Browser Loyalty Impacts Search
Chrome 13 is out now and features Google Instant Pages. Meanwhile, Chrome continues to gain ground on a global scale, and recent…
Gmail Man Stages Email Intervention
Earlier this week Google launched a campaign promoting Gmail calling users to stage an 'Email Intervention', and "save your friends from outdated…
Bing Announces Schema.org Workshop
The September workshop is described as a "working session" where they will interact, accept feedback and discuss options to make it easier…
Bing Tests New Home Page “Live Tiles” Design, PPC Ads in Organic Results
A couple noteworthy new tests from Bing have been spotted in recent days. One is a redesigned home page similar to Bing’s…
Yahoo Q2 2011 Report: Revenue Hurts While Income Grows
Yahoo's second quarter report doesn't look pretty at first glance: GAAP revenue is down 23 percent. However, the operating income for the…
Microsoft’s Accidental Leak of Tulalip Social Search
Socl.com, a domain name recently purchased by Microsoft, briefly posted a landing page for a service called Tulalip. While it's now been…
Bing Maps Updates Interface and Road Map Style
While Bing has released many competitive features in the past, one of their more successful is Bing Maps. Microsoft is continuing its…
Google at 92%; Facebook at 54% Industry Share in UK
Google and Facebook are dominant players in their respective fields, but that supremacy is more notable in specific areas. A recent Hitwise…
Yahoo Site Explorer Fusing with Microsoft Webmaster Tools
Yahoo's Site Explorer, the webmaster tool for those looking to optimize for Yahoo, is destined for a shutdown later this year. After…
Google Acquired 11 Companies in 2011, Microsoft Made Biggest Transaction
Berkery Noyes study examines the acquisition and merger tendencies of the online and mobile industry. Beyond a continuing increase in activity for…
Google AdWords CTR Improves, Yahoo & Bing Both See PPC Spending Increase
A report from Marin Software examines search advertising trends over the last year. Notably, Google CTR is up while Google impressions are…
Bing and Baidu Team Up for English Search Results
Not much is known regarding the extent of the agreement, but we can confirm that Bing results will be intermingled within the…
How to Identify & Fix 5 Common Redirect Issues
Are you suffering from incorrect use of the canonical tag? Infinite or multiple redirects? Using 302 instead of 301? Are you linking…
Google Hits the Billion Monthly Unique Visitors Mark
Roughly one in seven people around the world visit Google monthly. How do we know? Google has just become the first company…
Bing Releases Slew of New Mobile Features for iOS, Snubs Android
Despite a history of conflict and tension, Microsoft and Apple seem to be teaming up thanks to synergistic services opportunities in Bing…
Bing Branding Blitz on Xbox
Microsoft is bringing Bing search to the Xbox 360. The new search feature will use Microsoft voice recognition technology and the Xbox…
Bing Maps Changes View of Streetside
Bing Maps announced changes to it's Streetside view in Bing Maps, getting rid of the previous 360 degree panoramic bubbles and flattening…
Microsoft adCenter Improves Daily Budget
Earlier this year, Microsoft announced they would implement a new daily budget feature for their PPC program. That time for has now…
A Few Simple Tricks to Getting Links on Autopilot
Three strategies you can implement that get links back to your website, such as having a great email signature, including your link…
The Privacy Debate Should be a Conversation
In a perfect world, the debate about privacy matters should be just what social media claims to be: a conversation. What do…
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