Some tools help you measure on-site engagement, some help you create a marketing plan and budget, and others allow you to do certain tasks more efficiently. There are plenty of tools available to make the labor-intensive job of online marketing more manageable.
The report examines how the online video market can be used to supplement traditional television advertising, the effectiveness of cross-media campaigns and recommendations for advertisers, agencies, and media buyers who want to incorporate video.
A solution for large global advertisers looking to harvest the voice of the customer. Smarter Marketing will allow advertisers to automatically infuse content into web pages via sophisticated analytics and natural language processing concepts.
Some survival tips for when you're asked to work with your clients' other agencies.
I came across an article on the Revolution web site, Online adspend increases by 53% in paid search boom, with some new ... read more