Most scalable link acquisition should be centered on high-quality content marketing activities that produce a ROI or accomplish a core business goal regardless of how many links they produce.
Always use positive customer testimonials as social proof. Test higher and lower prices. Increase credibility with trust symbols. Find out what matters most to your customers. And don't blindly accept best practices. Here's why.
The next time you just gotta gawk at your favorite celeb, take caution; McAfee exposed the top celebrity searches that put users at the highest risk of malware attacks. Topping the list is Lily Collins, Avril Lavigne, and Sandra Bullock.
Most Penguin work is reactive, where companies work to recover from a massive drop in Google traffic. This case study explains how one business owner uncovered a serious unnatural links situation, and had to race Penguin to the update line.
Yahoo has confirmed reports that some 400,000 of its user passwords were stolen in security breach. An attacker breached company systems July 11 and lifted the data from archived account information related to the Yahoo Contributor Network.
Google, Yahoo, MSN and AOL are not the only ones subpoenaed to give over their data to the government. InformationWeek reports 34 ... read more
Earlier I posted about various accusations made against software distributed by Ask Jeeves — that it assisted other programs to install themselves ... read more