Matt Cutts.
Google’s Matt Cutts on Search vs. Social: Don’t Rely on Just One Channel
Rather than spending your time trying to figure out every little nuance of Google's search algorithm and seeking shortcuts, Matt Cutts says…
Will Google Punish a Guest Posting Strategy Due to Unnatural Link Patterns?
After dropping in Google's SERPs due to an algorithmic change, pursuing guest posting opportunities may look like an attractive option to recover…
Google Doesn’t Consider Geolocation Techniques Spam
If you serve country-specific content to end users, you won't be penalized as long as you make sure that what you serve…
Is Google Getting Ready to Retire PageRank?
If you eagerly watch your PageRank bar to check for any tiny little fluctuation, you've probably noticed that it hardly ever changes.…
4 Terrifying Local Search Marketing & SEO Mistakes
Local search marketing is remarkably complicated with what often feels like endless tactics to employ in order to improve the visibility of…
Validity of Bing It On Challenge Results Put Bing on Defense
According to Bing, in blind testing, users prefer Bing over Google. But a new survey has ignited a huge debate by questioning…
Matt Cutts: Google Penguin 2.1 is Going Live Today
Google Penguin 2.1 is launching today, according to Google's Distinguished Engineer Matt Cutts. The first update to the second-generation Penguin algorithm designed…
Dissecting Google Penguin 2.0: Why Sites Won or Lost Traffic [Study]
UK-based MathSight attempted to analyze Google's Penguin 2.0 algorithm update through a reverse engineering process. What that data suggested is that Penguin…
Matt Cutts: You Don’t Have to Nofollow Internal Links
A recent Google webmaster help video from Google's Matt Cutts brings up an interesting question: should a webmaster nofollow internal links within…
Google in 1998: New Easter Egg Takes You Back in Time
To celebrate its 15th birthday, Google decided to share a neat Easter egg showing how Google used to look in 1998. To…