Matt Cutts.
Does Google Penalize For Invalid HTML? Matt Cutts Says No
It's easy to make a mistake when trying to create perfect HTML code that validates correctly every time. So how important is…
Goodbye, Keyword Data: Google Moves Entirely to Secure Search
Nearly two years after making one of the biggest changes to secure search that resulted in a steady rise in "(not provided)"…
Understanding Link-Based Negative SEO
Negative SEO is a large concern for webmasters, especially those in competitive niches. Here are some distinctions about types of link-based negative…
FTC Giving Native Advertising a Closer Look
The FTC has announced they will hold a workshop on the subject of native advertising in December. While the fact that holding…
Matt Cutts: Too Many nofollow Links Won’t Hurt Your Google Search Rankings
Nofollowing a link is a great way to tell Google you don't want to pass PageRank for a particular link. But what…
Matt Cutts Talks Google Panda Basics: Make Sure You’ve Got Quality Content
What should you do if you think your site might be affected by Google's Panda algorithm? And what types of content get…
New Study Finds Google+ Shares Don’t Cause Higher Search Rankings
Stone Temple Consulting has conducted a study of the impact of Google+ shares on search rankings. The study shows that while Google+…
SES San Francisco Keynote: Google’s Matt Cutts & Patrick Thomas on Search Engine Censorship
Designing a search engine is no easy task. Should a search engine filter explicit types of content? Here's a look at the…
Google Webmaster Tools Give Users More Link Data
Google has announced a change to the way Google Webmaster Tools serves backlinks to users. Now, instead of getting a huge list…
Matt Cutts on Auto-Generated Content: Google Will Take Action
If you're creating web pages of automatically generated text and snippets, you should be aware that Google can and will penalize you.…