marketing.
Kenshoo Branches Out with New Local Search Management Platform
Kenshoo is known for their enterprise search marketing technology, but the company is hoping to make its mark in an emerging niche:…
Using Search Engines for Export Research
Search marketing can help build overseas trade for new exports. Here's how.
Gain Efficiencies with a Global Search Center of Excellence
A central search team can help drive your search marketing success and minimize the number of search crises you encounter each day.
Search Engine Strategies Forum at Online Marketing Summit, San Diego.
I was at PubCon last week in Las Vegas. It was a tremendous show with an excellent turnout. I had quite a…
SearchDay | Getting People to Talk About Your Company
Today's search engine marketing news and opinion: Getting People to Talk About Your Company; PPC Integration: Integrating PPC with Offline Marketing, Part…
Baidu Launches Wireless Search Service in Beta in Japan
Chinese search engine Baidu has launched a wireless search service in Japan. The beta search service will build upon Baidu.jp including image…
SearchDay | Integrating PPC with SEO
Today's search engine marketing news and opinion: PPC Integration: Integrating PPC with SEO, Part 2; Common Mistakes When Hiring an Online Promotions…
In Social Media, Come Bearing Gifts
When you come storming into a community with only your marketing message, you're no better than a party crasher. It's imperative that…
SearchDay | My Cheese Just Moved
Today's search engine marketing news and opinion: My Cheese Just Moved; Link Marketing for Travel and Tourism Businesses; PPC Integration, Part 1:…
Category Vs. Product Pages: Which One Tests Better? (You Might Be Surprised)
When Al Scillitani set out to do a little landing page testing, he was convinced he knew which page would win. But…