Marketers.
Data Visualization to Make Your Media Social
Many consider visual assets such as images, diagrams, illustrations, animation, video, as secondary marketing elements. However, people are most interested in sharing these assets.
Search and Social Media Marketing Strategies for Decade of Deflation
Even in mid-November, many marketers are still preparing their marketing budgets for next year — which will probably be revised in three…
Connecting Rings and Bricks to Clicks (Connecting Online to Offline)
Want to increase the value of your advertising today? Implement a system that ties your online ad spend to your offline conversions…
The Call for Call Tracking Is Answered
This summer, Eric Enge posted on SEW an article entitled A Call for Call Tracking. This week it looks like it has…
After the Transition: How to Get the Most Out of Bing/Yahoo
The paid search transition between Bing and Yahoo is complete in the U.S. and Canada. Here's what search marketers should look out…
How to Use Social Media in Christmas Marketing
At least 43 percent of marketers say they want to use social media as part of their Christmas online marketing. So how…
Social Intelligence for Facebook Marketing
How to shape strategies and tactics specific to fan engagement, application development/deployment, and advertising.
How to Cut Through Social Media Clutter
Social networking is great, but it's rapidly creating a problem on par with e-mail overload. Here's a clutter management solution that's a…
Universal Search: Not All Blends are Created Equal
Searchers are more inclined to interact and engage with blended results than text-based results. Here's how blended results can impact your search…
Lee Odden of TopRank Online Marketing Launches Facebook Group, ‘Marketers with Beards’
He’s done it again. Lee Odden, the CEO of TopRank Online Marketing, has just launched a new Facebook Group called “Marketers with…
Google Instant: How Does This Change Other Search Channels?
Pondering the implications of Google Instant on comparison shopping engines, news and editorial content, and onsite search for e-commerce and merchandise.
SES Chicago Emphasizes Incorporation of Social Media into Marketing Programs
Social Media-related Panels to Provide Useful Information for Beginner and Veteran Marketers CHICAGO, IL, September 24, 2010–SES Chicago, to be held…
Reach Holiday Shoppers Penny-Wise and Pound-Wiser
To do better in search this holiday season, marketers need to spend less on search. Here's why.
SEO vs PPC? SpyFu Recon Soon To Deliver Serious SEO Edge
As expected, marketers’ eternal riddle on SEO vs PPC did not fail to generate interest at SES San Francisco last week, as…
Google AdWords Launches Enhanced CPC, Maximizes Manual Bidding
Google AdWords has launched Enhanced CPC, an automated bidding feature that allows marketers to maximize conversions by adjusting their CPC automatically based…
Back to SEM Basics
Four areas where our industry is straying from the basic fundamentals of good search marketing, and how to correct the course.
Econsultancy Research Finds Email Beats Social Media for Consumer Attention
Remember the First Law of Wing Walking: “Never let hold of what you’ve got until you’ve got hold of something else.” Well,…
Paid Search Success Needs Great E-mail Marketing
When developing your PPC strategy, don't forget about e-mail. Use your keyword, ad, and landing page data to improve conversions.
Apple Won’t Deliver on July 1st iAd Release Despite $1-10 Million Entry Ticket [Report]
According to AdAge, marketers forked out between $1 to $10 million to have their campaigns carried on Apple’s iAd platform but it…
How to Speak Geek at SES Toronto 2010
One of the hottest sessions at SES Toronto 2010 was “Speaking Geek: How Marketers Can Work with Web Developers to Achieve Business…
3 Marketing Myths On TV Vs Online Video Usage [U.S. Study]
TV, video, iPads and all… we’re undoubtedly in an interactive age. Fine, that’s a given. How about those trends that seem to…
Comparison Shopping and the Pursuit of Trust
Consumers begin the purchase process with search, but it rarely ends there. Search marketing plays a pivotal role in ensuring good service…
SES Toronto 2010 Opening Today at Hyatt Regency Toronto
Toronto, ON, June 9, 2010–SES Toronto, Canada’s largest search engine marketing conference, opened today at the Hyatt Regency Toronto, and continues through…
New Product Launch by Acquisio at SES Toronto 2010
There will be a new product launch by Acquisio this morning at SES Toronto 2010. The PPC management software provider is expected…
7 Things Agencies Hate About Facebook Social Ads
Facebook does several things wrong, preventing SEM agencies from experimenting further and becoming bigger spenders. Here are the seven most annoying things…
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