Working on improving its advertising opportunities and product offerings, Yandex will be a necessity if Google is ultimately forced out of Russia.
German Justice Minister Heiko Maas said Google needs observing and noted anything that does not feature in its top search results might as well not exist.
Marketers are evolving away from the need to be paid search and display specialists and toward the need to be more broadly educated paid media specialists.
Yahoo saw an incremental increase in its search share in July, according to comScore data, which brings it back from its lowest score ever. But it's still down more than a percentage point year-over-year, and critics of Yahoo CEO Marissa Mayer are speaking up.
A Shareaholic analysis of search engine data has found a steady decline in the number of visitors coming from search engines over six months. Based on average visit duration, pages per visit, and bounce rate, Google sent less engaged visitors.
Searchmetrics studied the Universal Search results for millions of keywords over the course of a year to gauge what has changed in Universal Search and how. Videos were the most common type of Universal Search result, with YouTube dominating share.
Yandex has made the move to encrypted search. The Russian search engine has begun encrypting 100 percent of searches done through Yandex, meaning webmasters with traffic from Yandex, will now see "(not set)" or "(not provided)" in their analytics.
Google holds a staggering 67.6 percent of the U.S. search engine market share (tying their own record, which was set in January of this year), according to the latest search engine market share figures for April, released by comScore.
This vital research document helps you do more of what works and identify any weak spots. Running competitive intelligence reports at regular intervals can be incredibly powerful in helping guide your strategies. Here’s the best way to get started.
PageRank and keyword obsession is fading away. Google is now pushing you to focus on understanding your target users, producing great content, establishing your authority and visibility, and providing a great experience for the users of your site.