Amazon is definitely the right place for merchants looking to increase sales – it's just a matter of picking the right advertising product. Here's a rundown of the three most popular forms of Amazon advertising: product, local, and display ads.
Enhanced Campaigns are a game changer. They make it much easier for small, local businesses to get ROI from mobile search ads. Increase clicks and conversions in your mobile campaigns with these three new or overhauled ad extensions.
Foursquare hopes to launch paid search during the next two months. Merchants will be able to promote check-in deals on the platform when users search for local specials, employing the same algorithms currently used on the app's "Explore" tab.
Google evidently believes better targeting will turn a deals strategy previously tried - and abandoned - by Facebook into a winner. Google announced distribution relationships with 14 brands like Kgbdeals, Gilt City, Tippr, and Plum District.
Google is testing a segmentation feature that allows people signing up for Offers to obtain more personalized deals. People can select subcategories within five main categories: things to do, places to go, shopping, health & beauty, and services.