Every search marketer knows that a good SEO strategy rests on the strength of its content. Savvy brands will keep an eye on the following five emerging content types to determine when it makes sense to integrate them into their existing search campaigns.
Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. Here's how to establish your own mobile performance benchmarks when compared to desktop so you can identify and fix common issues.
Your website may not be as popular as Khan Academy, and you probably aren't teaching math, but you can use valuable principles of gamification – namely, instant feedback and cumulative rewards – to connect with your audience.
YouTube has rolled out several new features for YouTube Partners and Content Creators in just the past few weeks. This includes adding new charts in YouTube Analytics, a YouTube subscribe button for websites, and more tools to build channels.
Summary: If you know little or nothing about video production, where do you start and how difficult is it likely to be? Let's take a quick look at seven useful video sites that can really help – and even have you making animated videos in hours.
YouTube recently added five tailored Playbook Guides – for education, media companies, music, nonprofits, and sports – to be used in conjunction with Version 3 of the Creator Playbook, which is the main resource for site-wide best practices.
YouTube Live did something completely different to celebrate its first birthday. Its gave three gifts to YouTube Partners, wrapped up as new features, further opening a new category of content for partners to create and advertisers to consider.
We're 24 hours removed from Super Bowl 46, in which the New York Giants defeated the New England Patriots 21-17. But it was neither the Giants nor Patriots that people were searching for most last night on Google during the game. It was Madonna.
Featuring exclusive, original, curated short-form videos, Metacafe is working to meet a demand for entertaining content and is creating scalable ways for marketers to connect with this hard-to-reach 18-to-34 year-old male demographic with M.E.N.