Smart businesses build strong content cultures. To scale quality and relevant content your culture needs to become the key driver of a model that is audience-centric, objectively driven, process orientated, and built to measure.
Creating a data-friendly culture, where people from all areas of your company are excited by numbers and don’t fear them, takes serious work. It means going beyond the numbers and inserting context to build the larger story. Here's how to do that.
We're glad to officially welcome Lisa Barone to our team of expert contributors. Barone, VP of Strategy at Overit, is one of the most well-known and respected writers and a top marketing thought leader. What can SEW readers expect from "The Lisa"?
Google will always be a major presence on the Web, and the place to go for certain types of information. When once we looked to the engines for all quick finds of needed information, we're now getting some of that from the global village of social media.
Facebook social search rocked GOOG T'day. Is Google God? Ask Godin, who rests (his case) on Meatball Sundae.
Brian Bergstein of AP reports that Microsoft has landed in Wikipedia’s doghouse after it offered to pay a blogger to edit technical ... read more
The Wall Street Journal just reported that AOL has fired the Chief Technology Officer, Maureen Govern, and two other employees after releasing ... read more