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Social Media Monetization in a ‘Mobile First’ World
Mobile-first networks Instagram, Snapchat, and Vine reach strategic, engaged audience segments (i.e., young people), which is clearly compelling to marketers. So it's…
Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results
If you aren't upping your content game in a big way this year, you're going to struggle. With big brands going all-in…
How to Generate Awareness Using PPC
The next time you're ready to launch a new product or service, be sure to include awareness campaigns in your marketing mix.…
Social Advertising Revenues Forecast to Grow 31% in 2014
EMarketer has published the latest social ad revenue numbers for Facebook, Twitter, LinkedIn, and others, and offers projections for 2014 and 2015.…
Google Buys AI Company DeepMind, May Have Big Plans for Search
Google reportedly has spent $400 million to buy a London based artificial intelligence company called DeepMind. Neither firm offered up more information,…
The World Welcomes 2014 on Twitter, Reveals Usage Patterns
This analysis of how New Year's transpired on Twitter around the globe as each region welcomed 2014, examining popular keywords, as well…
Reverse Engineer Sociology & Influencer Understanding for Outreach Success
Reaching out to influencers is incredibly time consuming. Building relationships in an environment where most of those journalists and site owners you…
Why Apps Will Dethrone Content as King of Digital Marketing
The sites with the best tools dominate the web. Facebook, Twitter, Google, YouTube, WordPress, and LinkedIn don't owe their success to content…
40% of Facebook Users Visit the Site Multiple Times Per Day [Study]
Pew's new research reveals that Facebook has been the most popular U.S. social media site (7 in 10 online adults had Facebook…
SEO Basics: 8 Essentials When Optimizing Your Site
You should always keep search engine optimization in the forefront of your mind, and always follow best practices. Skipping the basics of…