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How Can Good PPC Managers Become Great PPC Managers?
Good PPC managers get results, know their way around the necessary data tools, and can follow the foundations of PPC well. But great PPC managers don’t stop there.…
4 Keyword Research Techniques in an Age of Vanishing Keyword Data
Keywords still matter and Google is making it harder for us to find them. But not impossible. Here's how you can use…
26 Free (or Free-to-Try) Online Collaborative Tools for Marketers
Effective collaboration with team members and access to killer tools are critical for successful marketers. Here are 26 online, cutting-edge, and free…
3 Paths to Marketing Success From Personal Brands
Recognizing the impact of personal branding and harnessing its power can create enormous gains for the brand. Your employee's visibility will fuel…
Google & Bing Now Showing LinkedIn Rich Snippets
When you search Google or Bing for a well-known person combined with the word LinkedIn, that person's LinkedIn result will also feature…
The Complete Social Media Spring Cleaning Checklist
Get organized and bring some order to your social media strategies with a little routine maintenance. Use this checklist to give your…
SEO for Startups & New Businesses: An 11 Step Plan
Starting a business only happens once, so it’s essential to get your SEO and content-driven customer acquisition strategy right. Follow these steps…
Social Media Monetization in a ‘Mobile First’ World
Mobile-first networks Instagram, Snapchat, and Vine reach strategic, engaged audience segments (i.e., young people), which is clearly compelling to marketers. So it's…
Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results
If you aren't upping your content game in a big way this year, you're going to struggle. With big brands going all-in…
How to Generate Awareness Using PPC
The next time you're ready to launch a new product or service, be sure to include awareness campaigns in your marketing mix.…
Social Advertising Revenues Forecast to Grow 31% in 2014
EMarketer has published the latest social ad revenue numbers for Facebook, Twitter, LinkedIn, and others, and offers projections for 2014 and 2015.…
Google Buys AI Company DeepMind, May Have Big Plans for Search
Google reportedly has spent $400 million to buy a London based artificial intelligence company called DeepMind. Neither firm offered up more information,…
The World Welcomes 2014 on Twitter, Reveals Usage Patterns
This analysis of how New Year's transpired on Twitter around the globe as each region welcomed 2014, examining popular keywords, as well…
Reverse Engineer Sociology & Influencer Understanding for Outreach Success
Reaching out to influencers is incredibly time consuming. Building relationships in an environment where most of those journalists and site owners you…
Why Apps Will Dethrone Content as King of Digital Marketing
The sites with the best tools dominate the web. Facebook, Twitter, Google, YouTube, WordPress, and LinkedIn don't owe their success to content…
40% of Facebook Users Visit the Site Multiple Times Per Day [Study]
Pew's new research reveals that Facebook has been the most popular U.S. social media site (7 in 10 online adults had Facebook…
SEO Basics: 8 Essentials When Optimizing Your Site
You should always keep search engine optimization in the forefront of your mind, and always follow best practices. Skipping the basics of…
5 Social Media Advertising Trends to Watch for in 2014
2013 has been an incredible year of growth for social media advertising, with new features, targeting options, and channels to explore. But…
How to Dominate the Entire First Page of Google
Controlling the conversation around your brand is critical to upholding and improving reputation and converting more customers. Here's how to make sure…
11 Untapped Content Promotion Strategies
Looking for more traffic and inbound links from your content marketing? Then it's time to promote it. Here are 11 untapped strategies…
Reports: NSA Used Google Cookies for Data Spying
Just a few days after they ganged up on the government to ask them to curb the NSA's spying enthusiasm, tech giants…
Google, Facebook, Microsoft & Others Join Forces to Fight NSA Spying
Google, Twitter, Microsoft and Facebook are among eight of the world's largest tech companies to sign a joint letter to US congress…
Stolen Logins for 2 Million Email & Social Media Accounts Found Online
Researchers from Trustwave's SpiderLabs have discovered a database with over 1.58 million website login details. Users of Google, Facebook, Twitter, Yahoo and…
Marketing & Sales Alignment: 5 Practical Tips
How do you tap into the experiences of the sales team in a way that allows for the agile adaptation of your…
Effective Storytelling for Brands: How to Drive Discovery & Engagement
Storytelling always has been an art, and really is simple. Here are some tried and true tips to get your stories found…
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