LinkedIn.
Audience Targeting Strategies for LinkedIn Ads
According to LinkedIn’s ad tool, the social network has more than 120 million users. With LinkedIn adding one new member per second,…
Adding a Twitter Share Button Adds 7x More Exposure [Report]
Websites that display Twitter’s Tweet button on their homepage get seven times more social media mentions than sites without the button. Meanwhile,…
How to Strategically Analyze Your Competition’s PPC Campaigns
Analyzing your competitor's PPC ads is a great way to extract data about how their company influences conversions. It's also a way…
Conductor Adds Google +1 Tracking to SEO Platform
Conductor, an SEO technology and intelligence company, has added Google +1 social analytics tracking to its platform. The inclusion of Google +1…
LinkedIn Tweaks Their Experimental Social Ads
LinkedIn has been experimenting with new social ad formats that tell users when members of their network follow a given advertiser. Unlike…
Survey Predicts Google+ Will Pass Twitter, LinkedIn in 2012
Just a month after Google+'s launch, the social site has gained immense momentum. A survey from YouGov shows that Google+ is likely…
Facebook Shows Broad Lead in Social Advertising Preference
Two studies show that Facebook is the preferred choice in social advertising by a broad margin. However, digital advertising on the whole…
Google+ Usage & Traffic Slows as Buzz Dies Down
Since last we checked in on who is using Google+ and how often, a trio of conflicting reports have been released, giving…
How Social Networking Fits in the B2B Search Marketer’s Toolbox
Social networks represent a significant component of our online behavior, which is why it should become an essential part of the overall…
Who is Using Google+ and How Often [Stats]
Google+ now boasts an estimated 18 million users. To find out who the early adopters are, research firm Experian Hitwise has released…