Matching your ad copy and landing pages to the current season, a holiday, or current events will make your ads fresh, relevant, and stand out from competitors. It's also a simple and effective way to boost click-through and conversion rates.
We all want our website to be user friendly. But you don't get there without constant analysis and optimization. Here's how the Visitor Flow reports within Google Analytics can help you determine the complexity of your website to the average user.
Everyone wants more clicks, more conversions, better ROI, lower CPA, and phenomenal results for pennies. But be cautious when choosing a metric. Always keep your business goals in mind and translate them into a PPC metric that makes sense to you.
Local small businesses rarely use Google AdWords to its full potential. AdWords can be a powerful tool to generate instant traffic. You can also test messaging for later use on other advertising platforms and enable remarketing to create branding.