Latin-American countries
Nuances of Spanish Language Search Marketing
This post will help you understand the nuances of Spanish language search marketing and what you can do to help your campaigns over the hurdles that are often faced with so many countries, cultures, and dialects under a single language.
Global Online Payment Methods
Want to increase your conversions exponentially? Learn more about the payment methods of the countries you target. It signals trust and authority to your targeted local audience as well as providing all the options available to get you paid.
Undoing SEO Damage Caused by Global Reputation Management Disasters
Thanks to the widespread global adoption of social networks, something that is funny, crass, or insulting can instantly go viral – destroying key brand SEO ranking with massive social chatter. Here’s how to clean up an international incident.
How to Target Ethnicities on Facebook
Segmenting target markets by ethnicity has been a traditional marketing tactic. Facebook may not have a simple select option for targeting ethnicities, but these ideas and tactics can help marketers find ethnicity and ethnic-related interests.
How to Launch an English Only Global Search Marketing Campaign
With 350 million speakers, English is still the most widely spoken language of business and international commerce. If you’re thinking of trying out a few markets for your search campaigns, it won’t hurt to do English first as a strategy.
Top Level Trends of SEM Worldwide in 2010 and 2011
How the year 2010 looked in some of the leading Internet countries worldwide and how the year 2011 is likely to look.
Google Maps Excuse For Central American Invasion
Nicaragua crossed in to Costa Rican territory claiming it as part of their country and cited Google Maps as the arbitrator of ... read more
Embracing the Nation — Why Localizing by Country Works
If you're serious about competing with the locals in any given market, then you need to take your localization seriously, and that extends to the linguistic and cultural quirks of each individual market.
Why Business Needs to Adapt to Global Search Marketing
Foolish and expensive mistakes are made because multinational advertisers fail to accommodate differences among searchers in foreign markets without thinking through what the target customers might actually be doing or seeing on their sites.
Localizing Websites: Why it Pays to Target Countries and Not Languages
For your foreign language sites to be effective, they absolutely have to be localized for individual countries. Here's why.
