This post will help you understand the nuances of Spanish language search marketing and what you can do to help your campaigns over the hurdles that are often faced with so many countries, cultures, and dialects under a single language.
Want to increase your conversions exponentially? Learn more about the payment methods of the countries you target. It signals trust and authority to your targeted local audience as well as providing all the options available to get you paid.
With 350 million speakers, English is still the most widely spoken language of business and international commerce. If you’re thinking of trying out a few markets for your search campaigns, it won’t hurt to do English first as a strategy.
How the year 2010 looked in some of the leading Internet countries worldwide and how the year 2011 is likely to look.
If you're serious about competing with the locals in any given market, then you need to take your localization seriously, and that extends to the linguistic and cultural quirks of each individual market.
Foolish and expensive mistakes are made because multinational advertisers fail to accommodate differences among searchers in foreign markets without thinking through what the target customers might actually be doing or seeing on their sites.
For your foreign language sites to be effective, they absolutely have to be localized for individual countries. Here's why.