Kickstarter is an internet phenomenon, launching countless projects and products over the past few years. The site occupies a lot of Google real estate, with more than 845,000 keywords appearing in the top 100 Google organic search results.
Since the JOBS Act was signed into law in April 2012, crowdfunding campaigns and platforms have been growing like wildflowers. There are many choices for campaign teams but also some uncertainties with pending S.E.C. rules.
You have an idea and want to bring it to market; fast! Crowdfunding is a proven way to raise capital and go-to-market at the same time. But, don’t launch a crowdfunding campaign without a clear strategy and agile plan including three key components.