Monitoring search volume data is key to determine how to best optimize your PPC campaigns.
Even though the seasons are changing, the changes are never very drastic. Change happens over a period of time. The same holds true for your local search program.
Can the iPhone and Google's Android fix the limitations that have plagued mobile advertising and mobile search? It could take a couple years to really get moving, but after a long period of being rusted shut, it appears that the wheels are finally starting to creak forward on local mobile search.
Online advertising continues to grow in both good times and bad. That's good news for search marketers, and highlights the ongoing importance of search education.
Interactive advertising revenue in the U.S. will grow from $22.5 billion in 2007 to $62.4 billion by 2012, according to a new ... read more
A new study by SEMPO of in-house search marketers finds no quick path to riches, but a solid career path.