John Mueller.
User Engagement Metrics Aren’t a Ranking Signal, But You Should Treat Them Like One
Though user engagement metrics are not a solid ranking signal, their value is in signaling to Google that your website is serving the answers or solution to what…
Why I Shall No Longer Use The Term Link Building
Link building certainly isn't dead, but as the areas covered by offsite factors increases, staying away from the term and using "signal…
Linkophobia: Fear of Link-Building
Though Google has warned people against link-building, it's a helpful practice that many people fail to differentiate from link-scheming.
Is Link Building Dead?
Is it OK to ask a webmaster to link to me? Or is that an unnatural link? A look at the state…
PageRank Dead? – What Will Replace the “Green Standard?”
Just about every backlink reporting service has developed a metric to compete with PageRank. Here are four resources that may be good…
Penguin Recovery: Should You Be Removing Links or Just Disavowing?
If you've been hit by Penguin, do you need to remove all your unnatural links, or is it enough to use Google's…
SEO Is No One-Trick Pony
What exactly is SEO? It's certainly not any "one thing," but instead a combination of many factors that lead to a successful…
Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits
After recovering from Panda, it’s easy to quickly celebrate and move on. But instead of dancing in the streets, you should perform…
Google Penguin 3.0 Likely in 2014, Says John Mueller
In addition to working on a Penguin update before the year ends, Mueller has said Google is working to improve the speed…
What’s the Deal With Links From M.Biz? Should You Disavow?
Do links from m.biz have a negative SEO impact on your site? Do you need to disavow them to be safe?
Ranking Boost Possible Without Penguin Refresh From Google
Google Webmaster Trends analyst John Mueller says sites shouldn't focus on individual factors of individual algorithms, but rather on fixing sites themselves…
Google Folds Blog Search Into News
Google users who want to search for content from blogs must now filter their queries in Google News instead of using the…
Google Drops Authorship From Search Results
Google’s John Mueller says Google will stop showing authorship in its search results because "this information isn’t as useful to our users…
The Penguin 3.0 Rollout Will Bring Tears to Your Eyes
A look at what to expect from the Google Penguin 3.0 rollout and how it's likely to affect search marketing best practices.
Is That Directory Link Unnatural?
If you are doing a backlink audit and trying to remove or disavow unnatural links, this article should help you when it…
HTTPS Sites Secure Ranking Boosts in Google
Google announced HTTPS would be used as a signal in its search ranking algorithm. Starting it as a "lightweight" signal, affecting fewer…
Competitive Analysis for Panda Using SEMrush [Tutorial]
There’s a lot you can learn from analyzing websites in your niche that have been impacted by Panda. This post explains how…
Google Showing Far Less Video Snippets in Search Results
If you use rich snippets to markup your videos, you may want to double check that Google is still showing them. Reports…
New robots.txt Tester Launches in Google Webmaster Tools
The robots.txt testing tool in Google Webmaster Tools has just received an update to highlight errors causing Google not to crawl pages…
You’ve Been Hit by Penguin! Should You Start Over or Try to Recover?
If you've been affected by Google's Penguin algorithm, the results can sometimes be devastating. Can your site ever recover, or does it…
Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits
Panda is a confusing topic for many webmasters. This post covers new learnings from Panda 4.0 and provides three analogies that can…
Google to Remove Author Images from Search Results
Google's John Mueller announced on Google+ today that Google will cease showing author profile images and Google+ circle counts in desktop and…
5 Reasons a Site Hit by Google Penguin Won’t Recover
If you're working hard on cleaning up a site that's been hit by Google Penguin, don't despair! While Penguin recovery is possible,…
Did Your Manual Penalty Disappear? It Probably Expired
Did you know that all Google manual penalties have an expiration date? In some cases, they can expire after just a few…
Are All Sitewide Links Unnatural?
While sitewide links can be unnatural, they can also be really good links! Here's how you can evaluate sitewide links pointing to…
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