Though user engagement metrics are not a solid ranking signal, their value is in signaling to Google that your website is serving the answers or solution to what users are searching for.
Links on Google's mobile search results are now expandable. According to the British SEO who pointed this out over the weekend, the change is about device unification and search dominance.
Despite what John Mueller said in a recent Google Hangout - that mobile-only sites are good enough and won't hurt rankings - industry experts aren't sure that we're quite there yet.
Link building certainly isn't dead, but as the areas covered by offsite factors increases, staying away from the term and using "signal driving" instead, might be a better fit.
Though Google has warned people against link-building, it's a helpful practice that many people fail to differentiate from link-scheming.
Is it OK to ask a webmaster to link to me? Or is that an unnatural link? A look at the state of link building in the SEO community.
Just about every backlink reporting service has developed a metric to compete with PageRank. Here are four resources that may be good alternatives.
If you've been hit by Penguin, do you need to remove all your unnatural links, or is it enough to use Google's disavow tool?
What exactly is SEO? It's certainly not any "one thing," but instead a combination of many factors that lead to a successful SEO strategy.
After recovering from Panda, it’s easy to quickly celebrate and move on. But instead of dancing in the streets, you should perform a post-recovery analysis to keep Panda at bay. This post provides five tips for performing a post-recovery analysis.