John Mueller.
User Engagement Metrics Aren’t a Ranking Signal, But You Should Treat Them Like One
Though user engagement metrics are not a solid ranking signal, their value is in signaling to Google that your website is serving the answers or solution to what…
Why I Shall No Longer Use The Term Link Building
Link building certainly isn't dead, but as the areas covered by offsite factors increases, staying away from the term and using "signal…
Linkophobia: Fear of Link-Building
Though Google has warned people against link-building, it's a helpful practice that many people fail to differentiate from link-scheming.
Is Link Building Dead?
Is it OK to ask a webmaster to link to me? Or is that an unnatural link? A look at the state…
PageRank Dead? – What Will Replace the “Green Standard?”
Just about every backlink reporting service has developed a metric to compete with PageRank. Here are four resources that may be good…
Penguin Recovery: Should You Be Removing Links or Just Disavowing?
If you've been hit by Penguin, do you need to remove all your unnatural links, or is it enough to use Google's…
SEO Is No One-Trick Pony
What exactly is SEO? It's certainly not any "one thing," but instead a combination of many factors that lead to a successful…
Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits
After recovering from Panda, it’s easy to quickly celebrate and move on. But instead of dancing in the streets, you should perform…
Google Penguin 3.0 Likely in 2014, Says John Mueller
In addition to working on a Penguin update before the year ends, Mueller has said Google is working to improve the speed…
What’s the Deal With Links From M.Biz? Should You Disavow?
Do links from m.biz have a negative SEO impact on your site? Do you need to disavow them to be safe?
Ranking Boost Possible Without Penguin Refresh From Google
Google Webmaster Trends analyst John Mueller says sites shouldn't focus on individual factors of individual algorithms, but rather on fixing sites themselves…