Even if you've decided to "go mobile," you may be losing an average of 68 percent of smartphone traffic. New BrightEdge research looks at the various types of mobile solutions and how they affect important outcomes like rankings and traffic.
"How do we measure our content?" "Where do we get our data?" "How do we further our marketing careers?" The 2014 Search Marketer Survey by BrightEdge, released this week, aimed to uncover the sentiment around some of the burning questions of 2014.
One of the biggest challenges marketers face is understanding what to do with large amounts of data at hand. Here are some key trends that show how content, search, and social (and subsequent measurement) are morphing together.
SEO software company BrightEdge announced a way for its customers to tap into its big data repository in a powerful way. The “Data Cube” – the muscle behind the company’s S3 platform – is now directly accessible to customers for on-demand research.
Local SEO presents a number of unique challenges, not the least of which is getting a clear picture of how your website ranks across multiple cities. BrightEdge shares local SEO best practices from a recent Yelp SEO campaign.
Rosetta releases an analysis of client and competitor sites post-Google Penguin; Covario announces acquisition of Top Local Search; Optify gets into enterprise email marketing; and the latest news from Forrester, Acquisio, BrightEdge, and Conductor.
Silicon Valley-based Enterprise SEO firm GinzaMetrics has announced the addition of e-commerce and organic search analytics that track transactions through the entire life cycle, negating the need for manual data collection.
Many of the world’s most well known brands have created a Google+ Page as the majority now have a presence according to BrightEdge. However, the total number of fans among the top 100 brands Google+ Page totals just 222,000 combined.