IPO
Google’s Singhal Reflects on the Top Search Milestones Since 2004
Google’s senior vice president of search thinks the roll-outs of universal search, voice search, and the Knowledge Graph are among Google’s proudest moments in search since its IPO.
Twitter Adds Custom Timelines, Enhances Mobile Ad Targeting
Notable updates via Twitter this week include custom timelines that let publishers leverage an API to create and share timelines around specific topics, and more granular mobile targeting for advertisers by device type and WiFi connection.
Twitter Files for IPO: Reveals Debt, Advertising Revenue Per Timeline View Details
Twitter’s IPO is expected to be among the largest of tech firms this year. During the most recently closed quarter, average ad revenue per timeline view in the U.S. came in at $2.17, while the rest of the world generated just 30 cents.
Twitter Officially Files for IPO
It has long been speculated, but Twitter has officially filed for their IPO, ending months of rumors. Twitter announced their intention, unsurprisingly, via their online Twitter feed. The terms of the IPO are confidential
A Brief History of Google Search, as Demonstrated by Stephen Colbert
As Google continues its worldwide dominance of search, we take a quick glance at the major events since a couple of kids in Stanford started their BackRub service. And who better to help us out than the Greatest Living American – Stephen Colbert.
Baidu Buys App Store 91 Wireless for $1.9 Billion
Baidu is in the process of making one of the largest ever Chinese Internet takeovers, with a $1.9 billion purchase of 91 Wireless, an Internet app Store, from NetDragon.
5 Ways to Improve Social Engagement in Mobile Apps
Focus group early adopters and evangelists to understand and serve the social features they crave. Don’t be afraid to ask “what do you hate?” And be sure to tailor the communication methods and touch points to the psychographics of your audience.
Facebook Tests Sponsored Results in Search Bar
Facebook’s search box could become home to a new form of advertising – Sponsored Results – alongside its organic results when users conduct searches for specific pages or places on the social network. No word yet on if or when the ads will launch.
Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better
A BBC report claims Facebook ads are a waste of money for marketers, while other reports take a major Facebook advertiser out of context in another swipe at the social network. How did BBC get it so wrong and what does this mean to marketers?
Facebook Chief Technology Officer Bret Taylor Resigns
Facebook's Chief Technology Officer has announced his resignation from the company. Bret Taylor, who in the past also worked for Google, said that he would be leaving the company in order to pursue a new business venture with a friend.
