Google's restructuring under Alphabet took the spotlight, though the company did do other things this week, such as updates to Android and the return of Map Maker.
Google is updating its Translate app again to let you instantly understand bar menus in 27 languages.
Google shows relative strength in mobile where it produced more organic search visits than Yahoo and Bing in Q2 2015.
In this Q&A, Joseph Essas, OpenTable's chief technology officer, explains how he and his team use data to provide value for both diners and restaurateurs.
Microsoft has added new features to make it easier to earn Bing Rewards credits and redeem loyalty vouchers from brands including Starbucks.
Yahoo plans to focus more on digital content, and will discontinue products like Maps and Pipes, while also ceasing to support Mail and Contacts on older iOS operating systems.
During its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within apps.
Hyundai has partnered with Google to integrate Google Now voice search along with Google Maps for Android into its Hyundai Sonata.
Bing has launched plans for a massive index of apps that are searchable by content rather than name or category and urges app developers to update now to get in on the ground floor.