In general nothing bad will happen whether visitors type in www or leave it off. But there are things you should handle with care, lest your SEO campaign suffer.
The IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising have stayed at the same levels since last year.
Here are some of the lessons learned from owning a search agency for more than 15 years, shared in order to help you make your agency better.
A cohesive, successful search marketing campaign is contingent on its content marketing strategy. Content is still king, after all, and its reign doesn’t seem to be ending anytime soon.
Professionals with ample cross-discipline expertise are as rare as unicorns with wings. It is more efficient and cost-effective to put a team in place with the skill sets needed to execute the process, in the correct sequence, from the beginning.
Here's a collection of influential tweeters in the SEO world that you should follow in order to stay on top of the latest news, trends, tips, and tricks that will help you succeed in search marketing.
A look at what the future might hold for search marketers, created with clues from Google's algorithms and patents.
Company blogs can be a great way to boost SEO, but if your blog is boring it will do you no good. Here are tips for making your content engaging and informative.
Most scalable link acquisition should be centered on high-quality content marketing activities that produce a ROI or accomplish a core business goal regardless of how many links they produce.
Advertisers who want to understand the role of different devices leading to conversions are able to do it with Facebook’s new cross-device reporting tool.