Interactive Advertising Bureau
Search ad revenues continued to rise in 2013. The record-breaking revenues last year totaled $18.4 billion, accounting for 43 percent of all Internet revenue, compared to $16.9 billion and 46 percent in 2012, according to the latest IAB report.
Google's DoubleClick and Yandex's advertising network are powered by real-time-bidding technology publishers and advertisers will be able to maximize their advertising revenues and cut costs through the algorithm based bidding.
The first half of 2013 was a record high for online advertising revenues, coming in at $20.1 billion, according to the Interactive Advertising Bureau. Revenue from search increased 7 percent from $8.1 billion for the first half of 2012.
Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau. The report showed mobile ad revenue grew 82.8 percent in 2012 to $8.9 billion, up from $5.3 billion in 2011.
Active View lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed standard of at least 50 percent of an ad being visible onscreen for one second or longer.
Google has been given clarification and a deadline of Friday to comply with a U.S. judge's order to disclose any paid relationships with the media. The judge said Google "failed to comply" with his order in the firm's patent litigation with Oracle.
The online ad industry raked in more than ever in a first quarter this year, though the rate of growth has slowed since Q1 2011. The Interactive Advertising Bureau reports that online ad revenue hit $8.4 billion in the first three months of 2012.
Google's integration with AdMob, its mobile ad network, is now more robust with the availability of AdMob network inventory through AdWords. The move brings to fruition promises of the AdMob acquisition, which was approved more than two years ago.
The ménage à trois in display advertising among Yahoo, Microsoft, and AOL has started on schedule. The three companies are now officially offering one another's unsold inventory. The deal offers reach and volume, but what about quality?
The local portion of the total mobile ad market is forecast to grow from $404 million to $2.8 billion, increasing its share from 51 percent to 70 percent by 2015. This is why local will command such a large share of overall mobile ad spending.